Improve Your PPC Performance

Improve Your PPC Performance

Online advertising, or Pay-Per-Click (PPC), sounds quite simple.  Pick your keywords, create an ad and wait for the sales to roll in. But sometimes it doesn’t happen that way.  PPC might not perform the way you expected.  Here are some…

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A Case Study For Case Studies

A Case Study for Case Studies

Everyone likes a good story.  Stories fascinate, impact and seduce.  They touch the imagination. Case studies are stories too, profiling a tale of business success to appeal to potential customers.  They’re designed to impress and say “we did this and…

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Increase Your Conversion Rates

Increase Your Conversion Rates

Do you know what your conversion rate is?  That is the rate in which your traffic (the hits on your site/ad) turn into buyers.  Traffic is just half of the equation.  Converting traffic into leads and buyers is the real…

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Are You Ready For SEO?

Are You Ready for SEO?

Today I spoke with the owner of a small business in the event industry.  The owner was calling a number of SEO companies, trying to find out how to improve her search rankings and how much SEO would cost.  Her…

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