Ever wonder how your retail business is impacted by your customers and their smartphones?  A recent study by the Google Shopper Marketing Agency Council reveals just how retailers are helped (or hurt) by the widespread use of mobile.  Here is…

It can seem so mysterious and overwhelming at times.  Your competitors all have better positions than you on Google, Yahoo or Bing.  Yet, you spend hours each week trying to move your site up in rankings. What's the secret? The major…

Curated content is content that is pulled from a variety of resources, other online articles and experts and consolidated and recycled into a new article.  In other words, it’s borrowing ideas and insight from other stories to create your own…

As the battle between adversaries Facebook and Google heats up, Google continues to promote its social media tool Google Plus (Google+).  A year ago, Google counted 540 million active users of Google Plus.  By some estimates, it is expected to…

This infographic walks you through the basics of inbound marketing.  It may change the way you think about potential customers. From blog.emyth.com.

Today I spoke with the owner of a small business in the event industry.  The owner was calling a number of SEO companies, trying to find out how to improve her search rankings and how much SEO would cost.  Her…

To The Moon Media, a leading digital marketing agency, has been selected the agency of choice for the redesign and redevelopment of www.wmia.org, the website of Woodworking Machinery Industry Association. WMIA is a Washington, DC-area non-profit that services manufacturers, employees,…

Do you know what your conversion rate is?  That is the rate in which your traffic (the hits on your site/ad) turn into buyers.  Traffic is just half of the equation.  Converting traffic into leads and buyers is the real…

As a Digital Marketing Agency, we preach the importance of developing a Content Editorial Plan for every website or blog.  An Editorial Plan functions much like a roadmap, keeping things on course and headed in the right direction. But wanting…

Everyone likes a good story.  Stories fascinate, impact and seduce.  They touch the imagination. Case studies are stories too, profiling a tale of business success to appeal to potential customers.  They’re designed to impress and say “we did this and…