Curated content is content that is pulled from a variety of resources, other online articles and experts and consolidated and recycled into a new article.  In other words, it’s borrowing ideas and insight from other stories to create your own…

As the battle between adversaries Facebook and Google heats up, Google continues to promote its social media tool Google Plus (Google+).  A year ago, Google counted 540 million active users of Google Plus.  By some estimates, it is expected to…

This infographic walks you through the basics of inbound marketing.  It may change the way you think about potential customers. From blog.emyth.com.

Today I spoke with the owner of a small business in the event industry.  The owner was calling a number of SEO companies, trying to find out how to improve her search rankings and how much SEO would cost.  Her…

While SEO (organic search engine optimization) is the focus of most businesses, big and small, those fortunate enough to also have a bit of a budget for paid advertising often wonder if it should be directed to pay-per-click, often referred…

The YouTube generation no longer belongs to those under the age of 30.  Anyone using the internet anymore knows that video sells, regardless of age, demographic and customer target. From profile videos to how-to’s and testimonials, videos provide your customers…

Did you bid out a website project and go into sticker shock?  Ask for rates for content generation and wonder why you didn’t go to journalism school yourself? You may be wondering if the expense of digital marketing is worth…

Email marketing is a great way to bring in sales and build your core audience.  Here are some tips to make sure you get the most out of your email campaign: Be sure your subject line captivates.  Make sure it…