Do you know what your conversion rate is? That is the rate in which your traffic (the hits on your site/ad) turn into buyers. Traffic is just half of the equation. Converting traffic into leads and buyers is the real mark of success.
If you’re happy with your traffic but not with your conversion rate, here are some quick tips that might help you improve it:
If you follow SEO at all, you know what a “Call-To-Action” is in SEO terms. Wikipedia defines a CTA as: In web design, a CTA is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer.
You want a CTA to be prominent, highly visual and display a sense of urgency. Here are some good examples:
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You get the idea. If you can’t think of one, try Google or Bing. Make sure the graphic image uses an appropriate color. Speaking of that…
Choose Appropriate Colors
Colors generate emotions which generate actions. Red is a color for action but overused and it can be seen as angry. Blue is the color of peace, trust, order and loyalty. The sexes consider colors differently, so take that into account. A recent study showed that women like blue, purple and green. Men like blue, green and black. Orange can be seen as a color for haste or impulse. Amazon uses orange in their “limited time offer” banner.